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NEWS TO NOTE
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TV SHOW GLEE ADDS LICENSED MERCHANDISE
First comes fame then comes products and that is exactly what is happening with the TV Show Glee. The items will hit stores this fall and there will be headwear in the mix. We do not know who is making the hats, but I am sure they could use a few different vendors
Twentieth Century Fox Consumer Products unveiled plans for a merchandising launch for the show about a high school glee club. The global licensing program will tap into key attributes of the show--music, dance, self-expression and comedy-–and focus on several categories, including video games, games, apparel, accessories and books.
"'Glee’ has hit a high note as one of the most attractive entertainment properties in the market today and 'Gleeks' are embracing the show into all aspects of their lives," said Robert Marick, EVP of Fox Consumer Products. "The merchandise launch will allow fans to continue to engage and express themselves in ways that are core to the essence of the show."
In addition to a spin-off prequel book coming out in August, Glee will have its own Wii game, karaoke machine, board games and even a line of Hallmark Greeting cards.
Fox also plans to launch licensed t-shirts, sweatshirts, sleepwear, headwear and other apparel, as well as handbags and small leather goods.
Part of the launch includes a deal where Macy's will be the exclusive place for a broad line of "Glee" inspired T-shirts, jackets and other apparel from Awake Inc. starting in August and running through the 2010 holiday season. Claire's also will debut exclusive "Glee" jewelry in September. | | COUTURE MILLINER JENNY GERST-PFANENSTIEL OF FORME MILLINERY WILL BE SHOWING HER HATS AT THE DRAKE HOTEL
Formé Millinery, a Chicago-based hat company, won a Hatty Award last year. Jenny creates hats by steaming and blocking felt and straw over antique wooden hat blocks. She believes this preserves the past that might otherwise fade away.
In addition to preserving the past, she loves to reuse materials by creating a new purpose for them; some materials date back to the early 1900’s. “My goal is to have them look into the mirror and feel transformed, almost as if they are one with the creation of the hat. I really appreciate the craftsmanship that’s involved in a true couture hat and I’m trying to carry on that legacy.”
She recently has expanded her hat collection to include a vintage baby hat line and a vintage headband line that is getting a good response. Formé Millinery’s collections will be at the Drake Hotel in Chicago during High Tea Catwalk Fridays.
For information about Formé Millinery and a list of upcoming events visit, www.formeonlineshop.com. 773.719.7307 - formefashion@usa.net | | | |